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The
Management
House

About

3point0 Labs is a modern sports and entertainment management firm with expertise in contract negotiation, content creation, brand building, and strategic consulting. We represent athletes and talent with bold, future-forward strategies, leveraging emerging technologies like Bitcoin, Web3, and AI to unlock new opportunities.

We also collaborate with forward-thinking brands, guiding them into the evolving sports and entertainment ecosystem through creative, tech-driven solutions.

At 3point0 Labs, we combine proven expertise with cutting-edge innovation to deliver unparalleled results for our clients.

Offerings

CONTENT

We create compelling stories and produce high-quality content that captures attention and drives engagement. By managing digital platforms, building brand recognition, and aligning sponsorships, we help clients grow their audience and maximize visibility.

TALENT MANAGEMENT

Comprehensive management services for athletes and talent, covering contract negotiation, brand development, financial planning, and lifestyle support. We also focus on safeguarding and monetizing intellectual property, including the estates of public figures, ensuring their legacy is preserved and leveraged for future.

NIL REPRESENTATION

Dedicated support for athletes navigating Name, Image, and Likeness (NIL) opportunities. From negotiating deals to developing brand strategies, we help clients unlock their full potential while safeguarding their interests and ensuring compliance.

WEB3 & BITCOIN ADVISORY

Strategic guidance for athletes, talent, and brands looking to innovate in the digital space. We provide expert consulting on blockchain, Bitcoin, NFTs, and Web3 technologies, empowering clients to lead in the future of sports and entertainment.

Who we are

Marquel Martin
Founder & CEO
M.S. in Sports Management, University of Nevada, Las Vegas
UNLV Football Letterman 2005-2009
Harvard University BEMS 2023

Marquel is a seasoned sports agent, entrepreneur, and innovator with over 15 years of experience in talent representation, marketing partnerships, and strategic dealmaking. A former UNLV football letterman, he earned his M.S. in Sports Management before launching a career that has redefined the intersection of sports, entertainment, and technology. Marquel spent nearly five years at the UFC, negotiating tens of millions in sponsorship revenue, before joining Creative Artists Agency (CAA) as co-head of the Combat Sports Division, where he tripled the client roster and drove seven-figure annual growth. A trailblazer in emerging tech, he pioneered Web3 and Bitcoin integrations in sports deals, structured groundbreaking NIL agreements, and led innovative brand partnerships. His work has been studied at Harvard Business School, where he has also lectured as a thought leader in sports management. Now, as the founder of 3point0 Labs, Marquel is reshaping athlete and brand representation by merging traditional expertise with cutting-edge technology and strategic innovation.

Andrew Cutrow
Co-Founder & CBO
J.D. in Entertainment Law, the University of California, Los Angeles
M.B.A. in Finance and Entertainment Management, the University of California, Los Angeles

Andrew is a seasoned attorney and business executive with nearly a decade of experience at the intersection of sports, television, and film. A UCLA graduate, he holds a B.A., a J.D. in Entertainment Law, and an M.B.A. in Finance and Entertainment Management, equipping him with a unique blend of legal, financial, and strategic expertise. His career spans key roles at CAA, eOne, and independent ventures, where he gained extensive experience in business affairs, production, corporate consulting, and contract negotiation. His innovative approach to athlete representation set new standards for compensation, equity, and profit-sharing in MMA, and he played a central role in executing landmark global events. Now, as head of the entertainment division at 3point0 Labs, Andrew leads original productions, business advisory services, and talent and literary management while overseeing the company’s operations. His leadership continues to position 3point0 Labs at the forefront of sports and entertainment, seamlessly integrating innovation and excellence to redefine the industry.

Randy Faehnrich
Head of Content

With over a decade of experience in the Content space, Randy is an expert at producing, creating and marketing content across social, digital, and linear platforms. As the former Head of Social Media at UFC, Randy guided the company in creating a more engaged community and gain a larger social media following than the NFL, MLB, NHL and MLS. He created some of the largest and most successful social media campaigns around tentpole events that the company historic.

Cory levin
DIRECTOR OF NIL
B.A. in Sports Managment, University of Illinois

With a B.A. in Sports Management from the University of Illinois, Cory was hired to be Chief of Staff at a direct to consumer start-up and was later promoted to Chief Marketing Officer, Creative Director, and Talent Management roles in following years. Having worked with athletes since the inception of NIL, Cory is now the head of the NIL Division at 3Point0 Labs bringing innovative strategy and brand building expertise to the space. Cory is a key player in guiding athletes through major decisions in their athletic career and in personal brand building.

FAQ

What is 3point0?

3point0 is a pioneering management company revolutionizing talent representation in sports and entertainment. Unlike traditional management houses, we employ cutting-edge technology and innovative business strategies to enhance interactions between brands and athletes. Utilizing artificial intelligence, blockchain, and data analytics, we equip our clients with unparalleled insights and opportunities to excel in the digital era. Our approach focuses on empowering athletes and entertainers to maximize their potential, visibility, and financial success. At 3point0, we're setting new industry standards, making us the premier choice for talents ready to lead and innovate.

What kind of client does 3point0 work with?

At 3point0, we specialize in representing high-value clients who excel both on and off the field and demonstrate exemplary character. Our ideal clients are individuals who embody integrity, ambition, and respect - qualities that resonate deeply with brands and audiences globally. We pride ourselves on our international scope, working with diverse talents and brands from around the world. This global nature is intrinsic to our DNA, allowing us to foster connections and create opportunities across borders. We seek clients who are not only leaders in their space but also role models who use their platforms to make a positive impact, underscoring our commitment to a comprehensive, worldwide approach in talent representation.

Refer a Client?

'Refer a Client' is a unique opportunity for fans and members of our network to contribute to the growth and innovation at 3point0 Labs. If you know a talented indidvidual in sports or entertainment who embodies potential and could benefit from our transformative approach to management, we invite you to introduce them to us. By filling out a brief questionnaire, you provide us with essential information to understand the prospective client's needs and how they might fit within our vision. This referral process is vital in expanding our curated roster of exceptional talent, ensuring that every new addition aligns with our commitment to quality, innovation, and success. Through your referrals, you help shape the future of sports and entertainment, supporting talents who are ready to disrupt the status quo and achieve extraordinary milestones.

What is The Lab?

'The Lab' at 3point0 Labs is our exclusive, members-only portal where innovation meets action. Here, we conduct bold experiements that redefine sports and entertainment. Members can vote on, participate in, and propose experiments, leveraging cutting-edge technologies and creative strategies. Joining 'The Lab' means joining a community of visionaries committed to pushing boundaries and shaping the future of the industry.

Founder's Memo

July 11, 2024

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Best,

Marquel signature

Marquel Martin
Founder & CEO
3point0 Labs, Inc.